Its brand value is $34,050 million. Its parent company is Toyota Motor.The current Toyota mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.
These ovals combine to symbolise the letter 'T' for Toyota.The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.
Back in 1936, to coincide with the launch of its eagerly awaited first passenger car, Toyoda Automatic Loom Works Ltd. held a public competition to establish a new symbol mark to promote its vehicles.
The company indicated that the new design should convey the feeling of speed. Twenty-seven thousand entrants answered the call and submitted their ideas to Toyoda.
The winning design led to a change in the name of the automobiles and plants from 'Toyoda' to 'Toyota.' The changed name was chosen because the number of strokes to write Toyota in Japanese (eight) was thought to bring luck and prosperity.
The Model AA, Toyota's first passenger car, became the first automobile to use the new name.
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