GE is the fourth most recognised brand in the world, worth $53,086 million. Its parent company is General Electric.The group CEO Jeffrey Immelt introduced a set of changes in the presentation of the brand commissioned in 2004, after he took the reins as chairman.
The modifications included a new corporate colour palette, small modifications to the GE logo, a new customised font (GE Inspira), and a new slogan, 'imagination at work' replacing the longtime slogan 'we bring good things to life', composed by David Lucas.
The changes were designed by Wolff Olins.
No comments:
Post a Comment