2. IBM

The company's brand value is worth $59,031 million. Its parent company is International Business Machines.

In 1972, the company logo, designed by Paul Rand had horizontal stripes replacing the solid letters to suggest 'speed and dynamism.'

A resurgent tech-services business together with highly profitable software edges Big Blue ahead of rival Microsoft.

1. Coca-Cola

Coca-Cola is one of the most recognised brands and logos in the world. Its brand value is worth $66,667 million. Its parent company is Coca-Cola.

It was created in Atlanta, Georgia by Dr John S Pemberton. The bottle is among the most recognisable icons in the world, its design standing for the youthful exuberance of United States of America.

Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.